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Why Self-Care is Important?

By April 1, 2021June 16th, 2021No Comments

Sarah Linton

Professional & Personal Coach

Sustainable Self-Care

A common myth that we are about to bust is:

“Self-Care is synonymous with self-indulgence or being selfish.”

Self-Care is far from selfish. It’s more than any bubble bath.

Sustainable Self-Care is an essential part of being a functional human.

When you hear the term sustainable Self-care – what are your first thoughts?

What comes up for you to understand what it is, how you feel about it and how you might practice it?

Photo Credit : > __ |  __
Photo Credit : > __ |  __

Self-Care is vital for our well being

We are in a world where we have one foot always on the accelerator. We are ‘always on’ with access to technology, making us available in and out of the workday & often operating across time zones – it’s hardly surprising that we have an epidemic of anxiety, stress, and depression.


Connection is a vital aspect of being human. COVID lockdowns’ increased isolation and loneliness, and that impacted our relationships with ourselves and others.

Self-Care related to our Over and Unders

At TOC & the, we see excess and deprivation behaviours resulting from trends and attitudes in our mental and emotional wellbeing – we refer to these as our ‘OVERS’ and our ‘UNDERS.’

The OVERS include:

  • OVER drinking
  • OVER Eating
  • OVER Thinking
  • OVER Working
  • OVER browsing
  • OVER shopping
  • OVER giving self to others
  • OVER medicated

The ‘UNDERS’ include:

  • UNDER Sleeping
  • UNDER Happy
  • UNDER Whelmed
  • UNDER Caring
  • UNDER Performing

How many of those do you recognise in yourself? Many of our clients are surprised by the number and the levels of their OVERS and their UNDERS. These Overs and Under’s often correlate to BURNOUT (See our BLOG Why Am I never enough on Burnout) and a severe lack of self-care.

You may wonder how we know this? Simple answer & reality – we experienced it and, over the years, took its toll on our wellbeing, and the research of the last decade endorses what our truth was.

Our heart-led passion is to support others in finding their shortcut to avoid health issues and be your Catalyst in Personal Change and Transformation.

It’s not selfish to love yourself, take care of yourself, and to make your happiness a priority. It’s necessary.”

Mandy Hale


In 2019 the WHO – recognised Burnout as an occupational phenomenon

Burnout is a syndrome conceptualised as resulting from chronic workplace stress that has not been successfully managed. Three dimensions characterise it:

  • feelings of energy depletion or exhaustion;
  • increased mental distance from one’s job, or feelings of negativism or cynicism related to one’s job; and
  • reduced professional efficacy.”

Burnout solutions need Self-Care at their core.

Sustainable Self-Care

Self-Care is a vitally important foundation for us to bust through our upper boundary limits and create the vitality we desire.

Self-care means taking care of yourself to be healthy, be well, do your job, help, and care for others, and do all the things you need to and want to accomplish in a day.

If you think you’ve heard more about self-care recently, you are absolutely on the money! And – it’s not related to our last 15 months amidst our pandemic – our world is crying out for a paradigm shift in taking care of ourselves.

One indicator of this is very apparent is Google Trends. The number of searches for “self-care” has more than doubled since 2015.

Fight – Freeze – Flight

Our brains are wired for fight, freeze & flight under stress rather than rest & reset. Our brain’s software is out of date for stress conditions for today’s world; we aren’t under threat of immediate death, just like any modern tech we need to update and relearn to help us manage our responses.

Self-care is anything you do to take care of yourself to stay physically, mentally, and emotionally well. When you take care of yourself – you get more out of your life.

6 aspects of Self-Care

To demonstrate how this is more than just a bubble bath, we have categorised Self Care down into six areas with tips on what you can do for each.

Photo Credit : >Tides of Change | 6 aspects of Self Care
Photo Credit : >Tides of Change | 6 aspects of Self Care

Also, research suggests SELF-CARE promotes positive health outcomes, including these 4:

1) Fostering resilience
2) Living longer
3) Recognising your stressors and being well equipped to manage stress points
4) Reducing anxiety


Moreover, we know the power of cultivating gratitude as a self-care practice. Taking charge of our thoughts can shift our feelings in a positive direction and improve our attitude. In turn, that improved attitude can lead to shifts in our behaviours (we are more mindful and become calmer), resulting in improved outcomes.

Can you imagine how that will impact your life? Can you feel your stress levels drop?

7 benefits of Self Care – I am worth it

Tides of Change and  The  have segmented 7 benefits, including increased productivity, lowering stress, self-connection, improved physical health & more.

Photo Credit : >The Wave | Benefits of Self Care
Photo Credit : >The Wave | Benefits of Self Care

Spend time in nature – Disconnect to Reconnect

A mantra that has been integral to my practice has been to touch nature – to disconnect to reconnect. Disconnect from everything tech to be able to reconnect with myself.  Self-care can have a positive effect on your mindset and your physical health. It requires you to take personal ownership. Self-care is a choice that we commit to proactively take care of your well-being. 

It is well worth the time and any financial investment. Our wish is to remove any stigma that being kind to and taking care of yourself is self-indulgent or selfish.

The most important relationship you have is with yourself.

“How we care for ourselves gives our brain messages that shape our self-worth so we must care for ourselves in every way, every day.”

Sam Owen


  • Sustainable Self Care is an individual pursuit.
  • Self-Care looks different for everyone.
  • Self-Care promotes health and sparks joy for you.
  • Self-Care touches all aspects of our lives
  • Disconnect to Reconnect – Nature nourishes so you can flourish
  • Self-Care is more than any bubble bath
  • You are worth it.

What are you noticing about your own self-care?  Leave a comment on ONE thing you could change.


Download your FREE Self Care Reflection and check in with yourself.


An 8-minute reflection will build your self-awareness to generate ideas around what you can do around your daily
Self Care habits.

Sarah Linton

Sarah Linton

Sarah Linton is a Catalyst for change and impact specialising in making change a reality for personal and professional evolution. A former business leader at global organisations including the Walt Disney Company. A Director, Master Coach, Mum and Founder of Tides of Change & The Sarah is passionately connected to her True North as a prolific creator of new horizons & holding that as a vision for her clients partnering across time zones in the UK, USA & Asia Pacific.

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